The exceptional I RULE was inspired by the dramatic life of a historic emperor, celebrating strength, power, and success. this scent has grown to become the best-selling fragrance in the history of the brand.Perfect for the bold, spirited and confident, I RULE opens with tantalizing top notes of blackcurrant and Italian bergamot, blended with Calville Blanc apples and sparkling pineapple. A woody and heady center is complemented with notes of roses, Jasmine blossom and patchouli, while a rich base of oakmoss, ambergris and a touch of vanilla provide a final flourish to this sophisticated scent.